Speaking of Beer

Prebeer Preamble: The word “business” is unlikely to get the average beer enthusiast’s blood pumping, yet it is often the single most influential underlying factor in any given aspect of our lives, beer included. Today we shine the spotlight on the world of business as it applies to beer. You see, the craft beer market has been booming in recent years, while the Megabrewers’ sales have remained flat. Interesting strategies have emerged as a result, as we shall see…

Beer #1: I’m joined by the Draco Vista Review Krew (this time around it’s Mike, Brian, Tim, Thomas, and Kris) as we dive in to Green Valley Brewing Co.’s Wild Hop Organic Lager. Ooooh, organic. This must be from one of those hippy commune nanobreweries, right? Uh….no.

Interbeer Interlude: Beer As Folk “Peter Zein.” AleSmith Brewing Company from San Diego, California, is a prototypical craft brewery: owned and operated by homebrewers, prone to experiemtation, and prioritizes the quality of the beer above all other concerns. I was honored to talk with head brewer (and owner) Peter Zein about what it’s like to balance the joy and passion of brewing great beer with the cold equations of running a business (part 1 of 2).

Beer #2: Next the Krew pops open some Stone Mill Pale Ale, again from “Green Valley“. The beer itself takes back seat to a discussion of truth in advertising, as there is no mention of the true brewer’s name anywhere on the packaging.

Beer Geek Moment: The Hop Shortage of 2008. If I had a nickel for every time someone’s asked me about the current “hop crisis”, well…I’d have a lot of nickels! Today we try to get to the bottom of things. Are we truly at Threat Level “Red” in regards to hops and beer? [note: wholesale hop prices have risen beyond those quoted in this Moment. The point, however, still stands....]

Postbeer Postscript: The talk of business strategies has pushed aside some of the evaluation today, but with the numbers comes what folks really think. And what exactly do we think of these to micro-macros? Tune in and find out!

 

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