Speaking of Beer

Prebeer Preamble: The word “business” is unlikely to get the average beer enthusiast’s blood pumping, yet it is often the single most influential underlying factor in any given aspect of our lives, beer included. Today we shine the spotlight on the world of business as it applies to beer. You see, the craft beer market has been booming in recent years, while the Megabrewers’ sales have remained flat. Interesting strategies have emerged as a result, as we shall see…

Beer #1: I’m joined by the Draco Vista Review Krew (this time around it’s Mike, Brian, Tim, Thomas, and Kris) as we dive in to Green Valley Brewing Co.’s Wild Hop Organic Lager. Ooooh, organic. This must be from one of those hippy commune nanobreweries, right? Uh….no.

Interbeer Interlude: Beer As Folk “Peter Zein.” AleSmith Brewing Company from San Diego, California, is a prototypical craft brewery: owned and operated by homebrewers, prone to experiemtation, and prioritizes the quality of the beer above all other concerns. I was honored to talk with head brewer (and owner) Peter Zein about what it’s like to balance the joy and passion of brewing great beer with the cold equations of running a business (part 1 of 2).

Beer #2: Next the Krew pops open some Stone Mill Pale Ale, again from “Green Valley“. The beer itself takes back seat to a discussion of truth in advertising, as there is no mention of the true brewer’s name anywhere on the packaging.

Beer Geek Moment: The Hop Shortage of 2008. If I had a nickel for every time someone’s asked me about the current “hop crisis”, well…I’d have a lot of nickels! Today we try to get to the bottom of things. Are we truly at Threat Level “Red” in regards to hops and beer? [note: wholesale hop prices have risen beyond those quoted in this Moment. The point, however, still stands....]

Postbeer Postscript: The talk of business strategies has pushed aside some of the evaluation today, but with the numbers comes what folks really think. And what exactly do we think of these to micro-macros? Tune in and find out!

 

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OK, so this has nothing to do with beer, but one of my other passions is cinema, especially of the obscure/cult variety. Apparently word got around, because Jack Mangan recently invited me onto his Deadpan podcast to share my thoughts on the 1984 punk/absurdist classic “Repo Man,” and the results can be found here. If you too lean towards the twisted when it comes to movies, pop a cold generic one and check it out!

Perhaps in anticipation of some more “exotic” beers to come, next time around we’re looking at some widely-available-in-a-North-American-sense brews. Heck, they’ve got ‘em at my local area Wal-Mart. Seek out the following:

Wild Hop Lager [alternatives: Yuengling Traditional Lager, JW Dundee's Original Honey Brown]

and

Stone Mill Organic Pale Ale [alternatives: Bass Ale, Saranac Pale Ale, Samuel Smith's Organically Produced Ale]

Both beers are USDA Certified Orgainc, and no, that’s not the theme. Let’s just say that scratching the surface of their brewer, the “Green Valley Brewing Company” reveals something almost sinister…

Prebeer Preamble: As the screaming ice-banshee howls of a winter wind shake your constitution to its very core, nothing brings you back to heartening feelings of summer warmth like a really, really strong beer. This has been the general operating principle for centuries, and here in the 21st, America’s west coast is stepping up to the winter warmer challenge. Today I’m joined by homebrewing compadre Shawn, as we sample a pair of southern California brews engineered to put a little fire in your furnace.

Beer #1: Shawn and I start our quest for relief from Arizona’s mild chill with AleSmith’s Old Numbskull Barleywine Style Ale. Having never tried a beer modeled after northern Europe’s quintessential winter brew filtered through the Cascade curtain of SoCal, beer novice Shawn is not sure what to expect. I try to orient him with the telling question, “Are you ready to get crocked?”

Interbeer Interlude: MicroBrewed. “Hessen Haus.” The massive Des Moines pubcrawl continues for Tee and the boys (”the boys” being Paul and Andrew), as our intrepid quaffers arrive at Hessen Haus, “central Iowa’s only authentic German bier hall.” Since when did Des Moines get so freeking multicultural?

Beer #2: Our internal fireplaces well stoked, Shawn and I now take the potentially ill-advised step of reaching for something stronger, in this case Stone’s Double Bastard Ale. Yeah, what the hell were we thinking?
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Beer Geek Moment: Cellaring Beer. Big beers have potentially big life spans. What is the point of hanging on to a brew for a year or more? This Moment delves into the very heart of this question. Only extraordinarily patient beer geeks need apply.

Postbeer Postscript: Shawn and I experience some actual “winter” as we’re kicked outside to relate the scores on these beers. Between chattering teeth, we attempt to coherently articulate our opinions. Yeah, good luck on that! Which beer claims the top of the bone-warming crop? Tune in and find out!

 

 Show 43: Winter Warmers, San Diego Style: Play Now | Play in Popup | Download (4002)